Selling Work, Not Productivity: The AI Paradigm Shift
Carte mentaleMind map
For the past 25 years, application software startups have focused on improving business and employee productivity. AI introduces a fundamental paradigm shift, moving from selling software that boosts productivity to selling the work itself.
This new model offers a 95% value improvement, as opposed to the typical 15% for productivity software. Incumbent players, while advantaged in selling software, are now constrained by this approach and cannot easily pivot. New companies should not seek to compete on this ground, but rather redefine the value proposition by directly delivering the final outcome.
🔮 Synthèse prospectiveProspective synthesis
The article suggests investing in startups that redefine the value proposition by using AI to directly deliver final results, rather than mere productivity improvement tools. It is necessary to look for companies that radically transform business processes by automating the production of deliverables.
Critères de sourcingSourcing criteria
- Proposes an AI solution that generates a deliverable or final outcome, not a productivity tool
- Targets tasks or business processes where AI can replace a significant portion of human work (greater than 50%)
- Demonstrates an ability to integrate deeply into existing workflows to deliver the 'work' autonomously
- Avoids markets where incumbent players already have a strong hold on traditional productivity tools
Sociétés à évaluerCompanies to evaluate
Évaluez-les contre votre thèse (corpdev ou prospection).Evaluate them against your thesis (corpdev or prospecting).
AI legal assistant generating drafts of legal documents, selling the legal 'work'.
Generates marketing content and copywriting, selling the content creation 'work'.
Creates images and illustrations from text, selling the visual design 'work'.
Provides infrastructure to build LLM applications on private data, enabling the sale of knowledge-based 'work'.
Develops AI agents to automate complex tasks in businesses, going beyond mere productivity.
🔗 Dig deeper
Un projet de croissance ou d'acquisition ?A growth or acquisition project?
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